“Makes me want to buy some shoes.”

  1. We support companies that we like
  2. We like companies that are human.
  3. Humans have personality.

Check out the text of this iPhone update from Zappos. My friend Kevin sent it to me saying, "Makes me want to buy some shoes."

Personality matters.

Zappos iphone update

Andy Sernovitz 15 Jul, 2013

Source: http://www.damniwish.com/makes-me-want-to-buy-some-shoes/?utm_source=rss&utm_medium=rss&utm_campaign=makes-me-want-to-buy-some-shoes
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